h.t. nguyen

New seasons, upcoming holidays, and other life events call for specific types of food and decor. Here are a few examples of integrated campaigns I worked on alongside the folks at Stop & Shop Supermarket’s internal agency.

Role :  Art direction and design

While contracting at Reebok, I had the opportunity to work on a variety of integrated marketing campaigns for their diverse line of products. From CrossFit performance to Skyscape athleisure wear; from MMA combat sports to Classics vintage style. It was all fun and all fitness; all the time.

Role :  Art direction and design

The Classics team at Reebok wanted to show the product line's preppy side. We took to the streets of Brooklyn to capture shots for their next look book.

Role :  Art direction

Designed the "Avengers" edition for the Subway Kids website and app. The promotion was to create excitement for the 2015 movie, Avengers: Age of Ultron. Superheroes and sub sandwiches…Avengers Assemble!

Role :  Art direction and design
Agency : Jack Morton

Identity and branding development for Wyeth Nutrition's Biofactors system. The Biofactors system offers optimized nutrition for children depending on their individual stage of development.

Role :  Art direction and design
Agency : Concentric Advertising

After updating their Gold line of formula with their new Biofactors system, Wyeth Nutritionals wanted to promote this news with a package design refresh and new global marketing campaign.

The new package design incorporates the Biofactors icon and leverages color to establish a visual system and also, be in-step with the Biofactors branding.

The marketing campaign tells the story of how the new Gold formulation brings childhood nutrition into balance.

Role :  Art direction and design
Agency : Concentric Advertising

PROJECT: Advertising for synthetic Surfaxin, the only alternative to animal-derived sufactants in the U.S., used to treat infant respiratory distress syndrome.

ROLE: Art direction, design

Through our work with Virtusa Digital, the Holland-Mark team was given the opportunity to redesign Virtusa's corporate website and they asked me to come along for the ride, again.

Virtusa, a technology consulting company, is organized by different business segments. For the website design, our task was to give each segment the ability to showcase its unique content while at the same time creating a cohesive Virtusa experience for users.

Our solution?  A fancy, modular design utilizing content cards.

Role :  Creative direction and design
Agency : Holland-Mark

Virtusa Digital is the business segment within Virtusa, a global consulting company, that focuses on digital innovation to improve and progress clients' desired results. Working with the team at Holland-Mark, we created a website centered around Virtusa Digital's core beliefs to promote their passion for digital design and craft.

Role :  Creative direction and design
Agency : Holland-Mark

PTC creates software that helps companies "design, manufacture, operate, and service things for a smart, connected world." They have a long list of product offerings and a longer list of diverse customers.

While freelancing at PTC, I worked on various digital and print campaigns geared towards a variety of industries, such as automotive, retail, tech, and medical devices.

Role :  Art direction and design

Dedham Savings is an old, established New England bank that had an old, outdated website. I teamed up with the Holland-Mark agency to refresh their online presence.

The objective of the website redesign was two-fold: 1) to help better serve and retain existing customers and 2) to enable Dedham Savings to better market their services to a younger audience.

Role :  Creative direction and design
Agency : Holland-Mark

MountainOne Bank is a community bank that embraces being small. They actually pride themselves in that fact because they believe it allows them to offer exceptional service to their customers.

Ads were created to promote MountainOne's "Main Street" sensibilities and how those beliefs translated to the bank's products and services.

Role :  Art direction and design
Agency : Vox Marketing

The mission at TrueMotion is to end distracted driving and they have developed an app to do just that. I partnered up with the folks at Holland-Mark to create a website to help get more drivers to use the TrueMotion app and reduce distracted driving.

Role :  Creative direction and design
Agency : Holland-Mark

Envoy helps companies and inviduals wanting to, respectiviely, hire and work abroad. Specifically, they help their clients through the complicated immigration and visa application process. A CMS website was designed so the folks at Envoy could give insight on the process and show how they lead their customers through it.

/  Art direction and design

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